Actress Jaya Ahsan and director Shiboprosad Mukherjee recently collaborated for an ad film. Interestingly, Shiboprosad didn’t direct the ad film. He recited a timeless poem of Rabindranath Tagore in the commercial which has been directed by Neil Dasgupta.
The ad campaign featuring Jaya with the much-acclaimed director Shiboprasad Mukherjee reciting a Tagore’s poem was released celebrating love on Valentine’s Day. It brings the Tagore-ian consciousness back into our society.
“I really appreciate Neil’s idea of using this timeless poem of Rabindranath Tagore in an ad film. In the age when we have almost forgotten to speak and write the Bengali language, this thought of bringing back Tagore in an ad film is very unique. I am thankful to him for giving me this wonderful opportunity of adding grace to his creation by reciting the poem of the genius. It was a great experience working with him. The film is beautifully directed by him,” revealed Shiboprosad.
This newly launched ad campaign for a popular jewelry brand, within 24 hours, went viral. The video has got millions of views with 500 + shares and more than 700 comments on Jaya Ahsan’s Facebook page. It has also been shared all across through WhatsApp, Facebook, and Instagram.
Speaking about the ad film, Neil Dasgupta added: “With Tagore’s poem ” Sundor, tumi Eshechile Aaj Prate” Jaya Ahsan has perfectly represented my concept. Every piece of jewelry compliments her stunning beauty and grace.”