Samantha Akkineni launches her own clothing line: Aims to make designer outfits accessible to everyone

After venturing into pre-school business in early 2020, South actress Samantha Akkineni took to social media on Teachers’ Day (September 5) and announced the launch of her own clothing line. In a heartfelt post shared on her Instagram handle, the 33-year-old remembered her college days where she couldn’t afford an outfit with a designer label and subsequently mentioned that after becoming an actress, she had the honour of wearing clothes by talented designers.

Sharing a video showcasing the efforts of herself and her team in the workflow, Samantha said that the main aim behind her dream project is to make designer dresses reachable and accessible to everyone so they can celebrate their individual expression through fashion.

She wrote “Saaki has been a dream of mine and my baby for many months. It is a reflection of my love for fashion and my journey in life. Before I even started my acting career, I was enamoured by fashionable people and styles in magazines. I remember when I was in college, there was no way that I could afford a designer outfit. Since I started acting, I’ve had the honour of wearing clothes designed by talented designers. Many years later, I would wear an outfit with my signature on it. Saaki is my way of building our friendship, sharing my life, and creating moments with you that will be special and just ours. We’re launching soon and I hope all of you love it.”

In early 2020, Samantha has partnered with her celebrity friends, fashion designer Shilpa Reddy and educationist Mukta Khurana for their pre-school at the affluent area of Jubilee Hills in Hyderabad.

From the past few months, the ‘Rangasthalam’ actress who is sequestered indoors with hubby Naga Chaitanya and pet dog Hash has kept herself busy with her newfound love for vegetable gardening. The ‘Jaanu’ actress has been growing a variety of greens at her terrace garden and also inspiring others to take up urban farming. She even learnt cooking to whip up delicious dishes from the produce she grows at home.

Recently, Samantha wrapped up dubbing for her crucial role in the second season of Raj Nidimoru and Krishna DK’s superhit web series which will be telecasted soon on an OTT platform. For the first time in her showbiz career, she will be essaying a negative role in the much-awaited web show and this will be her debut in the digital space.